Shakeup Mens Face Wash, Multi Action, Daily Use, Deep Cleans & Exfoliates, with Willow Bark Extract Fruit AHA Complex, Vegan Skincare, 125ml

DEEP-CLEANSING DAILY FACE WASH: Face 4ward Daily Face Wash clears away the oil, dirt and sweat that build up on men's skin through the day. Willow Bark Extract helps unclog pores, aids cell renewal and calms blemishes, leaving skin genuinely cleaner, clearer and fresher after every wash. GENTLE EXFOLIATION WITH FRUIT AHA: A Fruit AHA Complex gives a gentle chemical exfoliation that lifts away dead skin cells without the harsh scrubbing of grainy scrubs. Kinder to the skin barrier and more effective at revealing smoother, brighter, healthier-looking skin underneath. MINIMISES PORES AND BLEMISHES: Formulated to draw out the debris that blocks pores and triggers breakouts, it targets blemishes at the source and helps visibly minimise the look of enlarged pores, so skin looks clearer and more refined the longer you use it. SUITS ALL SKIN TYPES, EVEN SENSITIVE: Fragrance-free and alcohol-free, it is gentle enough for dry and sensitive skin yet powerful enough for oily, congested skin. A daily cleanser the whole face can tolerate, morning and night, without tightness or stripping. BRITISH, VEGAN AND CRUELTY-FREE: The first step in the Face 4ward routine, follow with toner, serum and moisturiser. Shakeup is PETA Approved, vegan, cruelty-free and made in the UK, built specifically for thicker, oilier, more reactive male skin.

Shakeup Cosmetics FACE 4WARD Multi-Action Daily Face Wash is your ultimate solution for a deep yet gentle cleanse. Specifically engineered for men's skin, which tends to be oilier and more reactive, this advanced gel formula tackles daily grime and pore-clogging impurities without causing irritation. It features a powerful blend of natural Willow Bark Extract, a natural source of salicylates, and a Fruit AHA Complex to gently exfoliate dead skin cells, clear out pores, and promote cell renewal for a smoother, more even skin tone. The patented Aquaxyl technology works to boost moisture circulation, protect your skin’s natural barrier, and ensure your face feels hydrated and revitalized—never tight or dry after washing. Perfect for all skin types, this fragrance-free formula significantly reduces the likelihood of sensitivity and reactive flare-ups. For a fresh, clean, and healthy-looking complexion, incorporate this multi-action face wash into your daily skincare routine, both morning and night.