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ANTI-BRASS SILVER SHAMPOO – Violet pigments effectively neutralise yellow and brassy tones in blonde, grey, white and silver hair for a cool, bright blonde finish. EXCLUSIVE BLACKBERRY EXTRACT – Intensely nourishes the hair while creating the perfect cool tone and restoring natural shine and softness. COLOUR PROTECTING & GENTLE – Colour-protecting ingredients help prolong colour vibrancy between salon visits while protecting against fading. 100% VEGAN & GENTLE – Colour protecting, cruelty free and free from sulphates, silicones and parabens. Made in Sweden. SCENT & USE – Enjoy the scent of violet lilies, vanilla orchid and calla lilies. Massage into wet hair, leave for 2–3 minutes, rinse and finish with Silver Conditioner.