Social Media, Public Perception, and Corporate Crisis Communication in Nigeria: A Multiple Case Study of Consumer-Led Brand Controversies

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Social Media, Public Perception, and Corporate Crisis Communication in Nigeria: A Multiple Case Study of Consumer-Led Brand Controversies

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Social Media, Public Perception, and Corporate Crisis Communication in Nigeria: A Multiple Case Study of Consumer-Led Brand Controversies

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Brand Eliva Press
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  • 9789999351980

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