Social Validation Influences Purchasing Decisions More Than Product Features: Understanding Testimonial Strategy and Trust Signals in Digital Marketing Environments

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Social Validation Influences Purchasing Decisions More Than Product Features: Understanding Testimonial Strategy and Trust Signals in Digital Marketing Environments

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Social Validation Influences Purchasing Decisions More Than Product Features: Understanding Testimonial Strategy and Trust Signals in Digital Marketing Environments

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  • 9783565210237

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