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Versatile: with about 16 million colours, you can conjure up any mood, from gentle colour gradients to bright effects. Individually controllable: each diode has an integrated controller, so you can control each LED individually and realise complex animations. Easy control – controlled via just one data pin and with a few lines of Arduino code from the IDE, your project runs immediately. Circular design – the LEDs are arranged on a round board — perfect for lamp rings, watches, decoration or creative craft projects. Chainable and flexible – you can switch multiple boards in series and thus easily expand or integrate into different projects.