Sony XR42A90KU BRAVIA XR Master Series OLED 4K HDR Smart TV

Sony’s 42-inch BRAVIA A90K OLED TV is part of the Master Series, delivering a cinematic 4K HDR picture with self-illuminating OLED pixels for deep blacks and remarkable contrast. The Cognitive Processor XR analyses and optimises picture and sound in real time, mirroring the way humans see and hear. XR OLED Contrast Pro raises peak brightness and enhances colour and depth, while XR TRILUMINOS Pro recreates a wider palette of colours for accurate, natural hues even in dark scenes. The television’s screen doubles as the speaker thanks to Acoustic Surface Audio+, so sound appears to come from the action on screen, complemented by Dolby Atmos for immersive surrounds. Designed with a slim profile and a metal flush surface, it fits elegantly into modern interiors. For gamers, automatic features ensure smooth gameplay via HDMI 2.1 with a 120 Hz refresh rate, VRR, and Auto Low Latency Mode. The built-in Google TV platform brings together streaming apps, live TV, and smart home controls, with Google Assistant and Chromecast built in.

• Cognitive Processor XR optimises picture and sound in real time
• XR OLED Contrast Pro enhances brightness and contrast
• XR TRILUMINOS Pro broadens colour range, lifelike hues
• Acoustic Surface Audio+ makes sound originate from screen
• 120 Hz panel with VRR and ALLM via HDMI 2.1
• Google TV with Google Assistant and Chromecast built-in