Strategic Brand Management: Building, Measuring, and Managing Equity, Global Edition

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Highlight, take notes and search in the book In this edition, page numbers are just like the physical edition

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  • 9781292314969

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Strategic Brand Management: Building Measuring and Managing Equity

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Strategic Brand Management: Building, Measuring, and Managing Equity, 4/e

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Global Brand Management: A Guide to Developing, Building & Managing an International

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The New Strategic Brand Management: Advanced Insights and Thinking (New Creating & Sustaining Equity)

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