Strategic Customer Relationship Management in the Age of Social Media (Advances Marketing, Management, and E Services)

Organizations and Social Networking: Utilizing Media to Engage Consumers (Advances in Marketing,...

Marketing Decision Making and the Management of Pricing: Successful Business Tools (Advances...

Trends and Innovations in Marketing Information Systems (Advances Marketing, Customer Relationship Management, E Services)

Advancing the Marketing Technology (MarTech) Revolution (Advances in Marketing, Customer Relationship Management,...