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Gentle, enamel-safe teeth whitening: Lifts tooth surface stains from coffee, tea, wine & smoking without peroxide or harsh abrasion. Visible results with routine use: Brush with the tooth whitening powder 3-4 minutes, then rinse & brush with regular toothpaste; use 3-4 times per week for best results. Sensitivity-friendly formula: Designed for daily comfort while freshening breath with a clean mint finish, and confidence in every smile. 6-month supply (30g): Concentrated tooth powder; a little goes a long way, and a compact travel jar. UK Quality: Made to UK cosmetic standards, with a simple ingredient list disclosed on the label.