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The Contradiction Effect: How Mixed Signals Create Missed Targets, Waste, and Workforce Drag

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Brand Bayview Press
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Peconic Bay Consulting

Missed Signals

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Princeton University Press

How Mathematicians Think: Using Ambiguity, Contradiction, and Paradox to Create Mathematics

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Retail is Hard: How To Find And Create The Millions You've Missed

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Yale University Press

Mixed Signals: How Incentives Really Work

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