the Friction Premium: Upending Rules of UX to Build Exclusive Brands

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the Friction Premium: Upending Rules of UX to Build Exclusive Brands

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Kogan Page

the Luxury Strategy: Break Rules of Marketing to Build Brands

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Kogan Page

the Luxury Strategy: Break Rules of Marketing to Build Brands

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the Luxury Strategy: Break Rules of Marketing to Build Brands by Kapferer,...

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Friction to Flow: Why Beverage Brands Grind, and How Operators Build for Scale

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