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CLINICALLY PROVEN LONGER LASHES - achieve visibly longer lashes with a biology-built formula clinically proven to increase lash length by 18%* for enhanced definition and volume. INTENSE BLACK COLOUR - delivers rich, deep black colour with every coat, creating bold, defined lashes that make eyes appear bigger and more dramatic. POWERED BY ALGAE BLACK - formulated with the world’s first non-toxic, sustainable black pigment in beauty, providing exceptional colour payoff through innovative, environmentally conscious technology. BUILDABLE, CLUMP-FREE FORMULA - smooth, lightweight lash mascara coats every lash evenly for natural-looking definition or buildable intensity without clumping, flaking, or weighing lashes down. LONG-LASTING, EASY TO REMOVE - enjoy all-day lash definition and volumising mascara with a lightweight formula that resists flaking and smudging, yet washes away easily at the end of the day for effortless removal.