AMPLIFIED VOLUME SHAMPOO: Create fuller-looking styles with this volumizing shampoo designed to deliver lift, movement, and body without weighing hair down. UP TO 72HR LIGHTWEIGHT FULL BODY: Achieve lasting fullness with this shampoo that helps support lightweight volume for up to 72 hours with system use. COLLAGEN INFUSION: Cleanse and revive fine strands with this shampoo featuring Collagen Infusion technology for instant body and voluminous-looking hair. LASTING BOUNCE & LIFT: Make this one of your favorite volume hair products for bounce, movement, long-lasting lift, and heat protection that starts in the shower. PRO-STYLING HACKS: Use the pump for easy dispensing and pair with Amplified Volume Conditioner to build a complete hair care routine focused on body and lift. USED BY PROFESSIONALS: Trust this volumizing shampoo from a brand with over 70 years of salon-inspired expertise focused on making professional style accessible.
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