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Under Armour mission is to improve the performance of all athletes by combining passion, design and relentless pursuit of innovation. The technology behind Under Armour diverse product assortment is complex, but the program to reap the benefits is simple: wear the HeatGear range when it's hot, the ColdGear range when it's cold, and the AllSeasonGear range between the extremes. How did we start? It all started with the idea of making a high-quality T-shirt. The technology in all of Under Armour products for men, women and kids is complex, but easy to use: wear HeatGear when it's hot, ColdGear when it's cold, and AllSeasonGear in between.