Value Based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value, 2nd Edition

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Brand Wiley
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  • 9780470773147

Wiley

Value-based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value

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Routledge

Marketing Finance: Turning Strategies into Shareholder Value

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Wiley

Marketing and Finance: Creating Shareholder Value

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Oxford University Press, USA

Marketing Semiotics: Signs, Strategies, and Brand Value

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