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BRONZE MELT BRONZING BALM: A cream bronzer designed to melt into the skin rather than sit on top of it. The smooth balm formula glides across the complexion and blends out to a warm, sun-kissed finish. BUILD YOUR OWN WARMTH: Start with a soft wash of bronze and layer up for a more defined result. Apply to cheeks, forehead, nose and jawline — anywhere the sun would naturally hit. RADIANT, NOT POWDERY: The creamy balm texture leaves skin looking fresh and radiant rather than flat or matte, ideal for recreating that just-back-from-holiday effect through winter and beyond. THREE WAYS TO BLEND: Buff on with a bronzing brush for a diffused finish, tap in with a damp makeup sponge for a natural wash, or work in with fingertips for the most seamless melt. CRUELTY FREE: Supplied in a 30g pot. Formulated without animal testing and PETA-approved, part of the W7 range of cruelty-free cosmetics.