Wella Koleston Perfect ME+ KP Pure Naturals 10/00 Light Blonde Natural

Long-lasting colour: for brilliant, even colour results with exceptional durability and radiant shine. ME+ colour technology: reduces the risk of developing a new hair dye allergy* – with uncompromising colour performance. *For people without known allergy to hair colour." METAL PURIFIER TECHNOLOGY: Neutralises metals in the hair from tap water – for purer colour results and a reduced risk of hair damage. Easy to use: 1:1 mixing ratio with Welloxon Perfect - for smooth consistency and precise application. 100% GREY COVERAGE: completely covers grey hair and brightens natural hair by up to 3 tones - ideal for professional results. Wella Professionals; WELLA permanent hair colour; WELLA Koleston; WELLA Koleston Perfect; WELLA Professionals permanent hair colour; WELLA Koleston colour; Koleston Perfect; Koleston, permanent hair dye; professional hair colour; permanent colour; hair dye; permanent hair colour cream; durable hair colour; highlights; grey coverage; metal purifier technology; Me+ colour technology