VIBRANT RUBY-RED BOTANICAL: Finely milled organic hibiscus flowers (roselle) grown in Egypt — deep crimson in colour with a naturally tart, cranberry-like sharpness. One ingredient only: organic hibiscus powder. BREW, BLEND OR BAKE: Steep 1–2 tsp in hot water for 5–7 minutes for a ruby infusion, served hot or over ice; whisk half a tsp into smoothies or yoghurt for a vivid pink hue; or colour cakes, icings and desserts naturally. HIGH FIBRE & HIGH IN IRON: Naturally high in fibre (33g per 100g) and high in iron, plus low in fat and sugars and a source of protein and vitamin C — all values per 100g of powder. CERTIFIED ORGANIC: Certified Organic (GB-ORG-02, Organic Farmers & Growers), non-GMO and suitable for vegans and vegetarians — milled to organic standards with no additives, fillers or anti-caking agents. THE WHOLEFOOD EARTH PROMISE: Honest wholefoods, simply packed. Store in a cool, dry place away from direct sunlight and reseal after opening to keep the colour and tartness at their best. May contain traces of nuts, sesame, gluten and soya.
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