Words That Work: It's Not What You Say, People Hear

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Amazon In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in.

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Description (1)

In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in.


Product specifications

Brand HYPERION
EAN
  • 9781401302597
Material
  • Na
Size
  • 152 mm X 228 mm
  • One Size


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