ZING. Enamel Whitening Toothpaste Lemon 75ml

APPLE & KIWI FLAVOUR: ZING premium toothpaste with a fresh Apple & Kiwi flavour for an enjoyable, refreshing everyday brushing experience 1450 PPM FLUORIDE: Contains Sodium Fluoride 0.32% w/w, providing 1450ppm fluoride to support everyday protection of teeth as part of a regular oral-hygiene routine SLS & TITANIUM DIOXIDE FREE: Made without Sodium Lauryl Sulfate (SLS) or Titanium Dioxide. Cruelty-free formula, proudly Made in Britain, supplied in a convenient 75ml tube WITH MICRO HYDROXYAPATITE: Formulated with hydroxyapatite as part of ZING's premium oral-care formula, suitable for daily brushing and helping to leave teeth feeling smooth and clean WHITENING & SHINE BENEFITS: Helps maintain cleaner, brighter-looking teeth while supporting a polished appearance as part of your daily oral care routine SUITABLE FOR SENSITIVE TEETH: Gentle formulation designed to be compatible with sensitive-teeth oral-care routines while providing effective cleaning and protection

ZING whitens and dissolves stains, remineralises enamel and stops sensitivity - all in one. Free from SLS & Titanium Dioxide. Made in the UK. Cruelty-free & Vegan-friendly. 100% Recyclable. Toothpaste, but magic:  - Hydroxyapatite (Micro): A magic ingredient: repairs enamel + stops sensitivity + restores enamel's original gloss. The ultimate all-in-one. ZING uses micro, instead of nano. - Papain: Whitens teeth and dissolves stains, with low abrasion. - Fluoride (1450ppm): Prevents cavities. Fights plaque. Strengthens enamel. - FREE from Titanium Dioxide, a white dye and suspected carcinogen found in cheap toothpastes.  - FREE from SLS, a foaming agent and common cause of mouth ulcers found in cheap toothpastes. - FREE from animal fats found in cheap toothpastes. Vegan-friendly, cruelty-free and 100% recyclable. - Proudly Made in Yorkshire.