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Optimal coverage for first greys. Shade 4RR Dark Red achieves sparkling red higlights, even on dark hair. True red tone, without leaving any brassy, orange tones. Perfect for medium to dark brown hair for a red without auburn or plum tones A SEMI-PERMANENT HAIR DYE WITH NO AMMONIA: A non-damaging and a short-term way to colour your locks A GENTLE CONDITIONING COLOUR: Formula made with 80 Percent naturally derived ingredients, and includes coconut oil and aloe vera for hair that feels healthy ENHANCES YOUR NATURAL COLOUR AND BOOSTS SHINE, NATURALLY: Enjoy rich, natural looking colour results that are even from root to tip LOW COMMITMENT HAIR DYE: It fades gradually, lasting up to 28 washes and leaves no harsh root line