Colgate Max Fresh toothpaste with Cooling Crystals 125ml breath FX technology for 10X longer lasting cooling* helps to fight cavities keeps teeth white

INSTANT FRESHNESS: Experience an instant blast of freshness every time you brush with our advanced cooling crystals that leave your mouth feeling exceptionally clean and revitalised 10X LONGER-LASTING COOLING*: Our UltraFreeze technology is bursting with lasting freshness, clinically proven to offer a 10x longer-lasting cooling sensation versus regular fluoride toothpaste, making you ready to wake up and take on the day AWAKEN YOUR FRESHEST SELF: Wake up feeling fresh and ready to take on the day with our fluoride toothpaste that helps keep teeth strong and your smile looking its healthiest ULTRAFREEZE TECHNOLOGY: Formulated with innovative cooling crystals in a fluoride-based paste, this clinically proven formula helps to provide daily cavity protection and breath freshening WHAT'S IN THE BOX: Includes 1x 125ml tube of Colgate Max Fresh Cooling Crystals Toothpaste, containing a fresh blue gel with visible cooling crystals, designed for adults to use in their daily routine

Experience an intense burst of freshness that lasts with Colgate Max Fresh Toothpaste. Powered by innovative FreshFX technology and cooling crystals, this formula delivers a 10X longer-lasting cooling sensation for breath that stays fresh. More than just a burst of minty flavor, this toothpaste provides complete care. With 1450 ppm fluoride, it actively fights cavities and strengthens tooth enamel. It also works to gently remove surface stains for a noticeably whiter smile. The vegan formula is free from animal by-products, dyes, and harsh fragrances, and is dermatologically tested to be gentle on sensitive gums. Designed for daily use by both men and women, it offers a comfortable and effective brushing experience. For optimal results, brush twice daily. Simply apply a pea-sized amount to your toothbrush. Not recommended for children under 7 years of age.