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BUILT FOR THEIR FIRST BATHS — A puppy's first wash sets the tone for every one after it. A mild coconut-derived cleanser, oat extract, aloe and chamomile, and a coat that rinses clean without a fight. WASHES AND CONDITIONS IN ONE — A conditioning detangler works in as you lather, so a soft puppy coat dries smooth and combs out easily. One bottle, one step, and a shorter bath for both of you. WHY IT WORKS — Formulated with a globally patented mineral complex of Dead Sea seaweed extract, mineral salt and mineral-rich mud, pH balanced for canine skin in a veterinary-dermatologist-led formulation. COCONUT-DERIVED CLEANSERS, NO PARABENS — Coconut oil, jojoba and vitamin E condition while it washes, with a light lavender finish rather than a perfume, made to GMP and ISO 22716, the same standard as human skincare. FAMILY-OWNED, STILL FOUNDER-RUN — Started because there wasn't a solution for Tilba, Craig's rescued vizsla. Gentle is not medicated: if your puppy's skin is broken or sore, speak to your vet first.