GENTLE ENOUGH FOR SKIN THAT REACTS — Coconut-derived cleansers, no detergent harshness, so the wash doesn't leave skin tighter than it found it. Oat extract, chamomile and aloe do the calming while the coat gets clean. SHAMPOO AND CONDITIONER IN ONE — Conditions as it washes, so the coat dries soft and brushes out easily without a second bottle or a second round of bath time. Low lather by design, which is what makes it rinse fast. WHY IT WORKS — Formulated with a globally patented mineral complex of Dead Sea seaweed extract, mineral salt and mineral-rich mud, pH balanced for canine skin in a veterinary-dermatologist-led formulation. NO PARABENS, NO ARTIFICIAL FRAGRANCE — Plant-derived cleansers and a light botanical scent rather than a perfume, cruelty-free and never tested on animals, made to GMP and ISO 22716, the same standard as human skincare. FROM A UK FAMILY-OWNED BRAND — Still run by the founders who started it, because there wasn't a solution for Tilba, Craig's rescued vizsla. Gentle is not medicated: if skin is broken or itching constantly, please see your vet.
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