Game Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests

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Game Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests

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Brand Wiley
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  • 9780470562239

Wiley

Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests

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Notion Press, Inc

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Kurt Grashaw

A Research Proposal: Online Customer Relationship Marketing and Consumer Loyalty

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