Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement (Advances in Marketing, Relationship Management, and E Services)

Handbook of Research on Retailer Consumer Relationship Development (Advances in Marketing, Customer...

Understanding Consumer Behavior and Consumption Experience (Advances in Marketing, Customer Relationship Management, E Services)

Handbook of Research on Applied AI for International Business and Marketing Applications...

Trends and Innovations in Marketing Information Systems (Advances Marketing, Customer Relationship Management, E Services)