Understanding Consumer Behavior and Consumption Experience (Advances in Marketing, Customer Relationship Management, E Services)

Consumer Behavior Change and Data Analytics in the Socio Digital Era (Advances...

Trends and Innovations in Marketing Information Systems (Advances Marketing, Customer Relationship Management, E Services)

Advancing the Marketing Technology (MarTech) Revolution (Advances in Marketing, Customer Relationship Management,...

Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement (Advances...