Consumer Behavior Change and Data Analytics in the Socio Digital Era (Advances Marketing, Customer Relationship Management, E services)

Understanding Consumer Behavior and Consumption Experience (Advances in Marketing, Customer Relationship Management, E Services)

Handbook of Research on Retailer Consumer Relationship Development (Advances in Marketing, Customer...

Digital Marketing Strategies for Fashion and Luxury Brands (Advances in Marketing, Customer...

Advancing the Marketing Technology (MarTech) Revolution (Advances in Marketing, Customer Relationship Management,...