HBR's 10 Must Reads on Marketing, Updated and Expanded (featuring "Marketing Myopia" by Theodore Levitt)

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Pages: 224, Edition: Updated and Expanded edition, Paperback, Harvard Business Review Press

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Brand Harvard Business Review Press
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  • 9798892793049

Harvard Business Review Press

HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia,"...

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