HBR's 10 Must Reads on Marketing, Updated and Expanded (featuring "Marketing Myopia" by Theodore Levitt)

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HBR's 10 Must Reads on Marketing, Updated and Expanded (featuring "Marketing Myopia" by Theodore Levitt)

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Brand Harvard Business Review Press
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  • 9798892793049

Harvard Business Review Press

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Marketing Imagination, New, Expanded Edition by Theodore M. Levitt(1986-04-21)

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