HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)

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Pages: 224, Edition: 1, Paperback, Harvard Business Review Press

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Brand Harvard Business Review Press
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  • 9781422189887

Harvard Business Review Press

HBR's 10 Must Reads on Marketing, Updated and Expanded (featuring "Marketing Myopia"...

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