John Frieda Go Blonder Lightening Shampoo 250ml

Reveal your brightest, most radiant blonde with John Frieda's Go Blonder Lightening Shampoo. This gently cleansing shampoo is expertly designed to gradually lighten both natural and colour-treated blonde hair, delivering natural-looking, sun-kissed results. For optimal lightening of up to two shades, use it as part of the full Go Blonder routine.The mild, vegan formula cleanses effectively without stripping hair, maintaining its natural moisture balance while strengthening strands to result in up to 98% less breakage compared to a standard shampoo. Infused with a refreshing Citrus Botanical Blend and an uplifting AuraBoost™ scent, it provides a mood-boosting experience with every wash. The silicone-free formula is safe for colour-treated hair and is packaged in a bottle made from 45% post-consumer recycled material. Massage into wet hair, lather, and rinse thoroughly. Follow with Go Blonder Lightening Conditioner for the ultimate blonde enhancement.

Lightening Effect: Go up to two shades lighter with this blonde hair shampoo* Hair Strength Protection: Up to 98% less hair breakage when using the complete routine** Gentle Cleansing Formula: Gently cleanses and strengthens blonde hair while maintaining its health and vitality Premium Ingredients: Infused with Citrus Botanical Blend and AuraBoost scent, featuring a vegan and silicone-free formula Highlighted Hair Care: Specially formulated for highlighted and blonde hair to enhance brightness and deliver a naturally sun-kissed appearance *Based on the total routine including Shampoo, Conditioner and Spray for optimal lightening results. **When using Shampoo, Conditioner and Spray, compared to a standard shampoo