John Frieda Go Blonder Lightening Shampoo 500ml

Discover naturally sun-kissed, lighter locks with John Frieda's Go Blonder Shampoo. Formulated with innovative 3X Blondecare technology, it gently lightens, nourishes, and protects your hair for a brighter, healthier-looking blonde. This shampoo gently cleanses while boosting shine beyond what a standard shampoo can deliver, all without the use of silicones. Infused with a refreshing citrus botanical blend, it provides an uplifting and sensorial cleansing experience every time you wash. This clean, conscious choice is a vegan formula, free from animal-derived ingredients, and is safe for both colour-treated and natural blonde hair, including highlights and lowlights. For optimal, natural-looking lightening, use as part of the full Go Blonder routine with the Lightening Spray and Conditioner. Committed to sustainability, the bottle is made from 45% post-consumer recycled material.

Lightening Effect: Go up to two shades lighter with this blonde hair shampoo when using Shampoo, Conditioner and Spray, compared to a standard shampoo Hair Strength Protection: Up to 98% less hair breakage when using the complete routine Gentle Cleansing Formula: Gently cleanses and strengthens blonde hair while maintaining its natural texture Premium Ingredients: Infused with Citrus Botanical Blend and AuraBoost scent, Vegan and silicone-free formula Large Economy Size: 500ml bottle provides long-lasting supply for highlighted and blonde hair care needs Natural Sun-Kissed Look: Gradually reveals your brightest blonde while leaving hair soft, strong and naturally radiant Mood-Boosting Fragrance: Features AuraBoost scent technology combined with citrus botanicals for an uplifting hair care experience