John Frieda Sheer Blonde Brightening Shampoo 250ml

Reveal your brightest, sun-kissed blonde with John Frieda Sheer Blonde Brightening Shampoo. This gently cleansing formula is expertly designed for natural and colour-treated blonde hair, gradually lightening your tone up to two shades for a natural-looking, brighter result when used with the full Sheer Blonde routine.Its nourishing vegan and silicone-free formula works to strengthen strands, delivering up to 98% less breakage compared to a standard shampoo. The mild cleanser effectively purifies your hair while maintaining its essential natural moisture, ensuring it never feels stripped or dry.Enjoy a sensorial experience with every wash, thanks to the uplifting Citrus Botanical Blend infused with an AuraBoost™ mood-boosting scent. Part of our Clean & Conscious range, this shampoo is safe for colour-treated hair and features sustainable packaging made from 45% post-consumer recycled material. For optimal results, follow with the complementary Sheer Blonde Conditioner.

Reduced Hair Breakage: Up to 96% less hair breakage compared to conventional shampoo Enhanced Shine and Color Revival: Enhances shine and revives colour for vibrant blonde tones Vitamin C and AuraBoost Fragrance: With antioxidant-rich Vitamin C and AuraBoost fragrance for a mood-lifting experience Vegan and Silicone Free Formula: Suitable for natural and colour-treated blondes with a vegan and silicone free formulation Gentle Cleansing Action: Gently lifts away dulling build-up to refresh highlights and protect colour while strengthening strands