John Frieda Sheer Blonde Brightening Shampoo 500ml

Unveil your most radiant blonde with John Frieda Sheer Blonde Shampoo. This gently cleansing formula is specially designed for blonde hair, working to gradually lighten natural and colour-treated shades by up to two levels for natural, sun-kissed results when used with the full Sheer Blonde system. Experience up to 98% less breakage for stronger, healthier-feeling hair compared to a standard shampoo. The mild, effective formula cleanses without stripping, maintaining your hair's essential moisture.Elevate your routine with the uplifting, fresh scent of the Citrus Botanical Blend infused with mood-boosting AuraBoost™ technology. This clean, conscious shampoo is vegan, silicone-free, and safe for colour-treated hair. Committed to sustainability, the packaging is made from 50% post-consumer recycled material. For optimal brightening and strengthening, massage into wet hair, lather, rinse thoroughly, and follow with John Frieda Sheer Blonde Conditioner.

Reduced Hair Breakage: Up to 96% less hair breakage compared to conventional shampoo Enhanced Shine and Color Revival: Enhances shine and revives colour for vibrant blonde hair Vitamin C and AuraBoost Fragrance: With antioxidant-rich Vitamin C and AuraBoost fragrance for a mood-lifting experience Vegan and Silicone Free Formula: Suitable for natural and colour-treated blondes with a vegan and silicone free formula Gentle Cleansing Action: Gently lifts away dulling build-up to refresh highlights and protect colour from the first wash