John Frieda Violet Crush Intensive Purple Shampoo 250ml

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John Frieda Violet Crush Intensive Purple Shampoo is your professional solution for maintaining a cool, vibrant, brass-free blonde. This intensive formula is powered by crushed violet pigments that expertly neutralise unwanted yellow tones from the very first wash when used with the matching mask. Developed with top colourists, it not only perfects your tone but also strengthens your hair with Pro-Vitamin B5, leaving it soft, strong, and salon-fresh.For optimal results, massage into wet hair, lather, and leave on for one minute before rinsing thoroughly. Follow with the Violet Crush Conditioner. Use daily until you achieve your desired cool, platinum shade, then maintain your colour with weekly use. This powerful, vegan, and silicone-free formula is clean and conscious. Be cautious as the rich pigment can stain; rinse hands immediately after use and avoid contact with fabrics and surfaces.

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Instantly neutralises brassy yellow tones* Restores soft, cool blonde in one wash With Crushed Violet Pigments and Pro-Vitamin B5 Use weekly or as needed Vegan and free from silicone, ammonia, and peroxide *When using the intense shampoo and mask. **When following the total routine, including mask.