Gradual Tone Neutralization: Gradually neutralises yellow tones when following the total routine, including mask, while strengthening and hydrating with Pro-Vitamin B5 compared to standard shampoo Crushed Violet Pigments: Restore coolness to blonde hair with crushed violet pigments that work to eliminate brassy tones Gentle Non-Stripping Formula: Vegan and silicone-free formula that cleanses without stripping hair of essential moisture and nutrients Brass-Free Shine: Delivers soft shine and brass-free results through the combination of violet pigments and Pro-Vitamin B5 Blonde Hair Toning Care: Specially formulated 250ml purple shampoo designed to tone brassy hair and maintain cool blonde shades between salon visits
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