John Frieda Violet Crush Purple Shampoo 500ml

John Frieda Violet Crush Purple Shampoo is your daily solution for combating brassy, yellow tones in blonde hair. Its potent, crushed violet pigments instantly neutralise unwanted warmth, delivering a cool, salon-bright, vibrant blonde with every wash when used with the full Violet Crush routine. This hydrating, non-stripping formula is enriched with Pro-Vitamin B5 to strengthen and nourish strands, ensuring your colour looks its best while your hair feels healthy.This clean, conscious formula is vegan, silicone-free, and safe for colour-treated hair. For optimal results, massage into wet hair, lather, and leave on for one minute before rinsing thoroughly. Follow with the Violet Crush Conditioner. Use daily until you achieve your desired cool tone, then alternate with your regular shampoo to maintain the result. Please rinse hands immediately after use and avoid contact with fabrics and surfaces to prevent staining.

Gradual Tone Neutralization: Gradually neutralises yellow tones when following the total routine, including mask, while strengthening and hydrating with Pro-Vitamin B5 compared to standard shampoo Crushed Violet Pigments: Restore coolness to blonde hair with crushed violet pigments that work to eliminate brassy tones Gentle Non-Stripping Formula: Vegan and silicone-free formula that cleanses without stripping hair of essential moisture and nutrients Brass-Free Shine: Delivers soft shine and smoothness while maintaining cool-toned blonde hair between salon visits Strengthening Hair Care: Pro-Vitamin B5 works to strengthen every strand while toning brassiness for healthier-looking blonde hair