JOICO Colorful Anti Fade Shampoo 1000 ml

A gentle cleanser that takes out what you DON’T want, and leaves behind everything you DO! With Colorful Anti-Fade Shampoo, daily dirt is gently washed away; while it preserves the long-term vibrancy and intensity of gorgeous hair color. Features:Free of SLS/SLES Sulfates * Gently cleanses color-treated hair Fortifies hair for 3X greater resistance to breakage ** *SLS/SLES Sulfates = Sodium Lauryl/Sodium Laureth Sulfate.**When using Colorful Shampoo and Conditioner against combing breakage on damaged hair vs/ a non-conditioner shampoo.

Protects Color & Prevents Fading: Joico Colorful Anti-Fade Shampoo helps maintain vibrant, long-lasting hair color. Gentle Sulfate-Free Formula: Cleanses without stripping moisture or essential nutrients from hair. Boosts Shine & Softness: Leaves hair looking radiant, silky, and healthy. Defends Against Environmental Damage: Protects hair from UV exposure, pollution, and free radicals. Strengthens & Reduces Breakage: Helps improve hair resilience and prevent color-treated hair from becoming brittle.