JOICO Colorful Anti Fade Shampoo 300 ml

A gentle cleanser that takes out what you DON’T want, and leaves behind everything you DO! With Colorful Anti-Fade Shampoo, daily dirt is gently washed away; while it preserves the long-term vibrancy and intensity of gorgeous hair color. Features:Free of SLS/SLES Sulfates * Gently cleanses color-treated hair Fortifies hair for 3X greater resistance to breakage ** *SLS/SLES Sulfates = Sodium Lauryl/Sodium Laureth Sulfate.**When using Colorful Shampoo and Conditioner against combing breakage on damaged hair vs/ a non-conditioner shampoo.

Color Protection & Vibrancy: Joico Colorful Anti-Fade Shampoo helps maintain vibrant, long-lasting hair color. Sulfate-Free & Gentle Cleansing: Effectively removes impurities without stripping moisture or dulling color. Enhances Shine & Softness: Leaves hair looking radiant, silky, and smooth. Protects Against Environmental Damage: Defends hair from UV exposure, pollution, and free radicals. Strengthens & Reduces Breakage: Helps improve resilience and prevents damage in color-treated hair.