Vibrant Semi-Permanent Color: Antique Mauve delivers a unique dusty purple hue with subtle pink undertones for a soft, fashion-forward finish. No Ammonia or Peroxide: Gentle formula that’s free from harsh chemicals, making it ideal for frequent use without damaging your hair. Ready to Use: Pre-mixed and easy to apply straight from the tub—no developer needed. Vegan & Cruelty-Free: Made with ethical standards, this hair dye is 100% vegan and never tested on animals. Customizable Shade: Mix with other La Riche Directions colors or a white toner to create your perfect pastel or bold look.
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