La Riche Directions Semi Permanent Hair Color 100ml Tub Neon Red

NEON RED - BRIGHT RED HAIR DYE Neon Red hair dye glows with unrivalled intensity with its vibrant red and orange tones. Bolder and brighter than you can imagine, with high-impact, semi permanent results. RED SEMI PERMANENT HAIR COLOUR Semi permanent bright red hair dye deposits pigment without peroxide or ammonia, providing flexible colour that gradually fades between washes. CONDITIONING SHINE SUPPORT A deep-conditioning formula that nourishes from the very first application, supporting enhanced intensity, shine and beautifully even results while colouring. VEGAN FRIENDLY & CRUELTY FREE 100% vegan-friendly and not tested on animals, using ethical formulas and manufacturing techniques consistent across the Directions Hair range. MIXABLE SHADE SYSTEM - 100ML SIZE Use alone for a fluorescent, bright red hair colour or mix with other Directions Hair colours to create your own custom shade. Best applied to pre-lightened hair for maximum impact.