ROSE RED - BERRY RED HAIR DYE Rose Red is a glossy, gorgeous rich red hair colour, with lustrous vibrancy and deep magenta tones. A remarkable cherry red hair dye that delivers depth and dimension with strong semi permanent results. RED SEMI PERMANENT HAIR COLOUR Semi permanent red hair dye deposits pigment without peroxide or ammonia, providing flexible colour that gradually fades between washes. CONDITIONING SHINE SUPPORT A deep-conditioning formula that nourishes from the very first application, supporting enhanced intensity, shine and beautifully even results while colouring. VEGAN FRIENDLY & CRUELTY FREE 100% vegan-friendly and not tested on animals, using ethical formulas and manufacturing techniques consistent across the Directions Hair range. MIXABLE SHADE SYSTEM - 100ML SIZE Use alone for a cherry red hair colour, or mix with other Directions Hair colours to customise your perfect shade. Best applied to pre-lightened hair for maximum impact.
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