WHITE TONER - HAIR TONER FOR BRASSY HAIR Our White Toner hair dye is excellent at removing unwanted yellow tones, or pastelise other hair dyes to create lighter shades. Discover your perfect hair toner for brassy hair. SEMI PERMANENT WHITE HAIR TONER Semi permanent white hair toner deposits pigment without peroxide or ammonia, providing flexible results that gradually fade between washes. CONDITIONING SHINE SUPPORT A deep-conditioning formula that nourishes from the very first application, supporting enhanced intensity, shine and beautifully even results while toning. VEGAN FRIENDLY & CRUELTY FREE 100% vegan-friendly and not tested on animals, using ethical formulas and manufacturing techniques consistent across the Directions Hair range. MIXABLE SHADE SYSTEM - 100ML SIZE White Toner can be used to pastelise other Directions Hair colours to create your own lighter, custom shade. Best applied to pre-lightened hair for ideal results.
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