Neutralises Orange & Brassy Tones – Powerful blue pigments help counteract unwanted orange and brassy tones, cooling down warm blonde shades for a fresher, more balanced-looking finish. Creates a Cool, Icy Blonde Look – Helps refresh blonde hair from root to tip, supporting cooler, ashier and platinum-inspired tones while leaving hair looking bright and salon-fresh. Nourishing Pro-Vitamin B5 Formula – Enriched with Pro-Vitamin B5, Moringa Seed Extract and Chamomile Extract to help improve the appearance of shine and softness while cleansing the hair. Cleanses Build-Up & Excess Oil – Cleanses away product build-up and excess oil while toning the hair, helping blonde and highlighted hair feel clean, soft and refreshed. Vegan & Cruelty-Free Formula – Made with a vegan and cruelty-free formula, making it a considered choice for maintaining cool, bright and refreshed-looking blonde hair. The brand confirms its products are not tested on animals.
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