MARKETING IN AFRICA 5 YEARS AFTER COVID: How Digital Commerce, Consumer Behavior, and Mobile-First Markets Are Rewriting Growth Strategy (THE AFRICAN MARKET)

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Pages: 64, Paperback, Independently published

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IGI Global

E-Commerce, Marketing, and Consumer Behavior in the AI Era

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Marketing After Search: How AI, Trust and Authority Are Rewriting the Rules of Growth

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Marketing After Search: How AI, Trust and Authority Are Rewriting the Rules of Growth

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Consumer Behavior & Marketing Strategy

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