Samsung QE55S90FAEXXU S90F 4K OLED Ultra HD HDR Smart AI TV

The Samsung S90F 55" OLED TV delivers cinema-quality picture with self-lit pixels that render deep blacks and a billions-of-colours palette for realistic viewing. Powered by the NQ4 AI Gen3 Processor, it boosts brightness, colour, resolution and sound in real time using AI and 128 neural networks, delivering enhanced 4K upscaling across sports, films and news with AI Upscaling Pro. OLED HDR Pro provides bright highlights and rich blacks for greater scene detail, while Dolby Atmos helps create immersive, expansive sound from the TV's speakers. The design is LaserSlim with an almost bezel-free profile, so the screen looks elegant from every angle. On-screen action is tracked by Sound that follows the motion with five built-in speakers, and AI Motion Enhancer Pro smooths fast action for clearer movement. For gaming and fast-paced content, the TV supports up to 4K at 144 Hz for responsive, lag-free visuals.

This model emphasises an immersive, connected viewing experience with intelligent upscaling and motion processing, delivering cinematic tone and realism while remaining a stylish addition to modern living rooms.

• 4K AI Upscaling Pro enhances brightness, colour and detail
• NQ4 AI Gen3 Processor powers real-time image and sound tuning
• OLED HDR Pro with deep blacks and bright highlights
• Dolby Atmos and Object Tracking Sound for immersive audio
• LaserSlim design with almost bezel-free look from all angles
• 4K 144 Hz motion for smooth gaming and sports

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• 2. Some apps/services may vary by region and require updates