Samsung QE77S95FATXXU 77 Inch S95F OLED 4K Ultra HD HDR Smart AI TV 2025

The 77-inch S95F OLED TV delivers cinema-like picture quality with self-lit pixels for precise shadows and highlights. It combines an edge-to-edge Infinity One design with an immersive audio system that uses eight speakers to create a realistic surround sound from the screen, including Dolby Atmos support. An advanced AI Gen3 Processor drives the overall performance, boosting brightness, colour, resolution and sound in real time, and AI Upscaling Pro enhances fast-changing content to near-4K quality. Glare Free technology helps minimise reflections, so you can enjoy content with fewer distractors in bright rooms. The TV supports smooth gameplay with up to 4K 165 Hz motion, making fast action look clearer and more fluid.

This model emphasises a clean setup with a One Connect box, allowing devices like consoles and set-top boxes to connect with a single cable to the TV. It also includes features to enhance motion and realism, such as AI Motion Enhancer Pro and Object Tracking Sound+ for more precise sound direction from the screen.

• Self-lit OLED with deep blacks and billions of colours
• AI Gen3 Processor boosts brightness, colour, resolution and sound
• AI Upscaling Pro for cinema-like 4K from any source
• Glare Free technology reduces reflections
• Infinity One design with edge-to-edge display
• One Connect box with single cable for devices