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DESIGNED FOR SORE & SENSITIVE MOUTHS: Formulated for people experiencing discomfort and irritation from using conventional toothpaste, with a mild peppermint flavour and gentle foaming action. 36% XYLITOL: Far more Xylitol than ordinary toothpaste, to profoundly inhibit the spread of plaque. SLS FREE FORMULA: No sodium lauryl sulfate (SLS) or cocamidopropyl-betaine (CAPB), for those avoiding harsh irritating ingredients. FLUORIDE PROTECTION: Contains fluoride to help prevent cavities, strengthen tooth enamel and reverse early signs of tooth decay. FORMULATED FOR EVERYDAY COMFORT: Designed for everyday brushing with a mild foaming action, without causing irritation.