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FOR SENSITIVE TEETH: Formulated with 18.5% nano calcite to seal open dentinal tubules, the primary cause of sensitive teeth. UNFLAVOURED: No mint burn or strong flavour, for people who experience irritation and sore mouths from using ordinary sensitive toothpaste. FLUORIDE-FREE: Hypoallergenic formula. 36% XYLITOL: Far more Xylitol than other toothpastes, to profoundly inhibit the spread of plaque. SLS-FREE: No sodium lauryl sulfate (SLS) or cocamidopropyl-betaine (CAPB), for those avoiding harsh irritating ingredients. EVERYDAY COMFORT: Designed for everyday brushing with a mild foaming action, without causing irritation.