The Impact of product placement in Movies on Brand Recall and Attitude: An empirical study how audience, placement, movie factors shape effects

Prices from
62.77

Sponsored links

COMPARE ALL WEBSHOPS (2)

Description

The Impact of product placement in Movies on Brand Recall and Attitude: An empirical study how audience, placement, movie factors shape effects

Compare webshops (2)

Sponsored links · Some shops pay us a fee

Sort by:

£ 62.77

£ 62.77

Description (0)

The Impact of product placement in Movies on Brand Recall and Attitude: An empirical study how audience, placement, movie factors shape effects


Product specifications

Brand Scholars' Press
EAN
  • 9783639495409

Featured Choice
£ 62.77
To Shop