The Impact of product placement in Movies on Brand Recall and Attitude: An empirical study how audience, placement, movie factors shape effects

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The Impact of product placement in Movies on Brand Recall and Attitude: An empirical study how audience, placement, movie factors shape effects

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The Impact of product placement in Movies on Brand Recall and Attitude: An empirical study how audience, placement, movie factors shape effects


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Brand Scholars' Press
EAN
  • 9783639495409

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